“We are delighted to be involved once more as title sponsors of the annual SPAR Kirkwood Wildsfees,” says SPAR Eastern Cape marketing director Abri Swart.

“This festival bridges the gap between the farming community, on whom we are dependent for many of our products, and the retail outlets, where our shoppers see the final merchandise.”

Swart says the SPAR Kirkwood Wildsfees accurately reflects the key pillars of SPAR’s philosophy, which is all about family, passion, community and entrepreneurship.

“In line with our campaign of Choose Local, which we launched midway through last year, we also attach a great deal of importance on supporting the farmers in our region.

“This festival is another chance for the many role-players in our industries to network their ideas and we again look forward to an occasion that plays a key role in nurturing local talent.”